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Associate Professor Sandeep Salunke
Associate Professor Sandeep Salunke conducts research in the area of innovation and competitive strategy and covers several contexts including service innovation, product/process innovation, business model innovation, etc. His work mainly uses the knowledge - based and dynamic capabilities view to explore how firms create an d sustain new value. His research findings, based on insights gathered from senior managers of several Australian (and international) firms, follow a rigorous methodology involving qualitative and quantitative techniques and are published in several high q uality journals. Sandeep’s research interest in paradoxes lies at the intersection of resource management and strategy - his latest work uses the paradox lens to explore how downstream customer - based resources can be usefully integrated within the value cr eating strategy of the firm