As technologies become more sophisticated, transactions more data-intensive and online replaces physical experiences, the role of trust is gaining importance. Enterprises, however, often lack dedicated trust literacy and access to validated approaches to build and even compete on trust.
This context is the motivator for CFE’s trusted enterprise theme which dedicates its research to professionalize trust as an enterprise capability. We coined the term trust experience (TX) design with the key research question being “How can enterprises build, and compete, on trust in technology- and data-intensive environments?”.
The capability of our trusted enterprise theme motivated Cisco to fund a world-wide unique Chair in Trusted Retail, held by Dr Nadine Ostern. The monthly Brisbane Trust Alliance allows our theme members to engage on a regular base with external partners.
Why trust matters
Explore our research portfolio including trust themes, key focuses and the Trust Experience (TX) Design
Read moreProjects
Real-world projects empowering organisations to develop, manage and benefit from trust
Read moreMeet the team
Meet our researchers, Advisory Board and the new Cisco Chair in Trusted Retail, Dr Nadine Ostern
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Find out more
If you would like to discuss any of our research topics further or would like to engage as a scholar or (research) student, please contact Prof Michael Rosemann, Head of The Trusted Enterprise research team.
For any enquiries regarding the Cisco Chair in Trusted Retail, please contact Dr Nadine Ostern.
If you are interested in collaborating with our trust team as an external organisation, private or public sector, local, regional or international, please contact our team.