Industry Fellows

Our Centre is dedicated to unlocking new possibilities and shaping organisations that are built to thrive in the future. We achieve this through close collaboration with industry and government partners, ensuring our work remains grounded, relevant, and impactful.

Our Industry Fellows Program brings together distinguished industry leaders and our research team to foster a dynamic exchange of ideas, networks, and expertise. This program acts as a bridge between cutting-edge research and real-world application – enabling collaborative projects, mentoring opportunities, and real-time industry insights that enrich both our research and the broader enterprise ecosystem.

We are proud to welcome Danielle Duell as our inaugural Industry Fellow – Purpose. Danielle brings a strong social-purpose lens to her work, contributing meaningfully to both CFE and QUT by championing purpose-driven innovation and enterprise design.

We are also delighted to welcome Dr Fareeda Cassumbhoy, Group Chief Digital Officer at Pico Far East Holdings. An award-winning scholar and practitioner in digital transformation, she brings expertise in innovation strategy, enterprise capability development, and organisational change. Her global industry and academic contributions will add significant value to CFE’s mission of shaping future-ready enterprises.

Joining them is Amardeep Sandhu, a senior executive and management consultant with over 20 years of experience leading evidence-based organisational transformations. Amardeep specialises in computational operating models, advanced analytics, AI, and digital strategies that drive performance across public and private sectors.


  • Danielle Duell

    Industry Fellow

    Danielle Duell is a pioneer and dedicated advocate of purposeful leadership and purpose-led business practices. As the founder and CEO of People With Purpose – a certified B Corporation and verified Social Enterprise – she provides strategy consulting and leadership development services to help businesses create positive social and environmental...

  • Dr Fareeda Cassumbhoy

    Industry Fellow

    Dr Fareeda Cassumbhoy holds a DBA in Digital Transformation from City University of Hong Kong, where she received the 2024 DBA Contribution to Knowledge Award. She also earned a Global Executive MBA from USC Marshall School of Business with Beta Gamma Sigma honors. As Group Chief Digital Officer at Pico...

  • Amardeep Sandhu

    Industry Fellow

    Amardeep Sandhu MBA, MA Econ, FRSA Amardeep is a senior executive and management consultant with over 20 years of experience leading evidence-based organisational transformations. He specialises in designing and implementing computational operating models, advanced analytics, AI, and digital strategies to improve performance across public and private sectors in New Zealand...