Danielle Duell is a business leader, purpose-led strategist and entrepreneur. Her economic philosophy is “for profit and for the greater good” and her vision is for shared value creation to become the dominant mindset of business leaders around the world within her lifetime. Throughout her career, Danielle has worked across numerous industries. Danielle co-founded Riverlife Adventure and Function Centre and Riverlife Mirrabooka aboriginal experience. Prior to winning an Executive Education scholarship to Harvard Business School, Danielle completed an MBA at QUT with concentrations in Strategy and Entrepreneurship. Danielle then worked as inaugural CEO of the Spicers Group of retreats, restaurants, day spas, cattle farms, nature refuges and outdoor adventures. She is the founder and Chair of Australian Harvard Women and an Adjunct Professor at the University of Queensland where she teaches in the MBA program. She was recently appointed as inaugural Industry Fellow of the Centre for Future Enterprise at the Queensland University of Technology. Danielle’s primary business role is Founder and CEO of Certified B Corp – People With Purpose – a consulting and leadership development company that helps other businesses become sustainably competitive and impactful by developing purpose-led strategies and purposeful leaders.