Trust Trend Report: Consumer Perceptions of Retail Technology in Australia 2024

This year has been named the “Year of AI,” indicating a substantial shift in how organisations work as they transition from experimenting with AI to fully using its capabilities in day-to-day operations. But with this technological leap forward, this also presents opportunities and challenges for business.

So why are retailers still lagging behind customers ‘techspectations’?

Trust Trend Report: Consumer Perceptions of Retail Technology in Australia 2024

The latest report in the Trust Experience (TX) series, Trust Trend Report: Consumer Perceptions of Retail Technology in Australia 2024, finds value propositions can alleviate trust concerns and bridge the technology gap.

A comprehensive survey conducted with 518 Australians reveals intriguing insights into consumers’ perceptions and trust of retail technology in 2024. The research, aimed at understanding the trust dynamics and adoption barriers within the retail sector, provides critical data points for retail, business, and industry stakeholders. Find out more

Download the whitepaper

The Trust Trend whitepaper is the third in a series of trust-experience (TX) themed research projects produced through CFE’s TRUST EXPERIENCE Thought Leadership Series. The first was the launch of The Benevolent Enterprise whitepaper. The research forms part of a $3M partnership with Cisco which aims to leverage technology for new customer experiences and economic resilience in retail, venue, and logistics sectors.

Project Lead: Dr Nadine Ostern | n.ostern@qut.edu.au