 |
In today’s digital era, advanced technology is constantly changing the way we live, work,
and operate in business.
The potential of technology is growing exponentially, leading to improved business operations, planning and maintenance, comprehension of human behaviour and object dynamics, as well as delivering optimised connectivity and hyper-convenient services. Despite technological advancements however, customer trust often lags behind, giving rise to a trust gap. When customers’ trust assessment is low, they may feel uneasy engaging in new technologies, even when the technological potential is rich. Closing this trust gap remains a challenge for many organisations.
This project aims to harness the power of Trust experience (TX) Strategy and Design to enable organisations to design and implement strategies to ensure customers’ trust in data- and tech-intensive environments. Whether your organisation is about to realize new technological potential or is already fully digitalized, TX Strategy and Design will enable you to identify customer trust concerns and opportunities and allow you to build a competitive edge through trust.
Chief Investigator: Dr Nadine Ostern n.ostern@qut.edu.au |
