The Benevolent Enterprise

“The purpose of this research is to equip business leaders with tools and knowledge which help them to effectively embed benevolent practices into their organisation’s DNA and build and measure customer trust. We’ve found there are tangible, actionable steps organisations can take in their mission to become a trusted enterprise.”

Lead author, Prof Michael Rosemann | Director, QUT’s Centre for Future Enterprise

Trust matters in our economies and societies more than ever.

This is particularly the case in data-intensive environments in which trust has become a significant roadblock to the adoption of digital technologies. However, though widely discussed, trust is still not
a primary concern for most organisations and their trust literacy – the ability to design, manage and
measure trust explicitly – is in its infancy. In order to make trust actionable, our research breaks trust down into four factors, uncertainty, vulnerability, confidence and, the focus of this report, benevolence. In this paper, we present eight benevolent practices providing inspiration and operational guidance to those organisations who have the authentic disposition to ‘do good by their customers’ and to use ‘technology for good’.

Download the white paper via ePrints 

Find out more about the launch of this research

Project Lead: Prof Michael Rosemann | m.rosemann@qut.edu.au