Digital enterprise

  • Digital enterprise

Designing digital transformation strategies for complex economic and social challenges.

Led by Centre for the Digital Economy, digitisation in the form of sophisticated automation (e.g. AI, robotic workflows) and the design of entire new services, products and business models has become a key source of competitive advantage. Therefore, future enterprises will require the highest levels of digital maturity and literacy. Research within this theme is organised in four streams, i.e. (1) humans in the digital economy (e.g., deviant behaviour, digital literacy), (2) organisations in the digital economy (innovation frameworks, digital maturity, technology impact), (3) policy and processes in the digital economy (future-proof economies, robotic processes, economy of algorithms) and (4) measuring the digital economy (digital trade, tech-dependent growth).

 

Theme Leader

  • Associate Professor Paula Dootson

    Associate Professor in Digital Economy

    Paula is an an award-winning, cross-disciplinary researcher in the QUT Business School. Paula works closely with communities to understand how people receive, interpret, personalise, and act on critical information, particularly during times of uncertainty. She designs human and digital interventions to improve the end-to-end cycle of information receipt, comprehension, and...

 

Research Team