We are currently looking at better ways to communicate research findings to practitioners. ACE researcher Lauren Isaak is conducting a study designed to discover how research-based communications could be made more accessible to practitioners. Focusing on the communication of entrepreneurship research, the study will seek insights from entrepreneurs on length, ‘jargon’, multimedia and source credibility, and investigate how these elements of presentation spur and deter interest in content.
Findings from the research will be used to improve ACE’s communication strategy. The Centre will be looking for volunteers to participate in the study over the next few months.