Professor Byron Keating

Professor, Faculty of Business and Law

PhD in Management (Multichannel Services) (University of Newcastle), Bachelor of Business (Hon 1) (University of Newcastle), Bachelor of Business (Double Major: Marketing & Management) (University of Newcastle), Diploma of Market Research

Byron Keating is a Professor of Services Marketing at the QUT Business School. He is also Director of the Service Innovation Lab, a service-focused management and research consultancy based in Canberra and Brisbane. His research interests are concerned with the transformative role of technology in supporting the design and delivery of complex services. This interest began with his PhD research which examined the impact of the Internet on service delivery and consumption, and continues today in the areas of artificial intelligence, location-based services, and big data. This research has been acknowledged by numerous awards including two international dissertation awards, an Endeavour Fellowship to work with the National University of Singapore examining the impact of ethics within service supply chains, and most recently, an ARC Linkage Industry Fellowship to further his work on service experience within Australian cultural institutions.

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