Associate Professor Hyun "HS" Jin

  • Associate Professor Hyun "HS" Jin

Find Hyun "HS" Jin on

Associate Investigator

BA (Sogang University, South Korea); MA (Sogang University, South Korea); PhD (University of North Carolina, USA)

HS Jin is an Associate Professor in the School of Advertising, Marketing and Public Relations at the QUT Business School. Prior to joining QUT, Dr Jin worked at Samsung Co. in Seoul, Korea and taught advertising at Kansas State University and marketing at the University of Missouri at Kansas City in the United States.

Assoc. Prof. Jin has published articles in Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, European Journal of Marketing, Psychology & Marketing, Journal of Business Research, Journal of Consumer Affairs, Tourism Management, Journal of Strategic Marketing, Personality and Individual Differences, Health Marketing Quarterly, and others.

Research interests:

  • Advertising/IMC: creativity in advertising; joint effects of IMC tools
  • Consumer behaviour: consumer memory, pro-social behavior, variety seeking, consumer choice

Teaching interests:

  • Advertising/IMC
  • Consumer behaviour

Recent Publications:

  • Pham, T., Mathmann, F. Jin, H.S., & Higgins, T. (2022). How fit and non-fit between regulatory focus and mode impacts variety seeking. Journal of Consumer Psychology. https://doi.org/10.1002/jcpy.1317
  • Jin, H.S., Kerr, G., Suh, J. Kim, J., & Sheehan, B. (2022). The power of creative advertising: Creative ads impair recall and attitudes toward other ads. International Journal of Advertising. https://doi.org/10.1080/02650487.2022.2045817
  • Murray, S., Jin, H.S., & Martin, B. (2022). The roles of shopping orientation in variety seeking behavior. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2022.02.074
  • Fanggidae, J., Jin, H.S., Kim, H.J., & Kelly, L. (2022). When altruistic decisions shape egoistic motives: The moral licensing effect in sequential charitable Support. International Journal of Advertising. https://doi.org/10.1080/02650487.2022.2140962
  • Goor, P., Kerr, G., & Jin, H.S. (2022). Creativity and constraint: How has the digital environment affected the creative process, person, and product? Journal of Advertising Reearch, 62 (2), 118-130.
  • Li, Z., Yang, W., Wang, D., & Jin, H.S. (2022). Price, coupon and store service effort decisions under different omnichannel retailing models. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102787
  • Mitchell, R., Schuster, L., & Jin, H. S. (2022). The influence of game design elements on needs satisfaction in mHealth gamification. Health Promotion International. https://doi.org/10.1093/heapro/daab168
  • Jin, H. S., Kim, H.J., Suh, J., Sheehan, B., & Meeds, R. (2021). Ego depletion and charitable support: The moderating role of self-benefit and other-benefit charitable appeals. Journal of Advertising, 50 (4), 479-493.
  • Li, Z., Yang, W., Jin, H.S., & Wang D. (2021). Omnichannel retail operations with coupon promotions. Journal of Retailing and Consumer Services, 58. https://doi.org/10.1016/j.jretconser.2020.102324
  • Pontes, N., Pontest, V.L.G., Jin, H.S., & Mahar, C. (2021). The role of team identification on the sponsorship articulation-fit relationship. Journal of Sport Management, 35(2), 117-129.
  • Ranaweera, A., Martin B., & Jin, H.S. (2021). What you touch, touches you: The influence of haptic attributes on consumer brand judgements. Psychology and Marketing, 38(1), 183-195.
  • Sheehan, B. Jin, H.S., & Gottlieb, U. (2020). Customer service chatbots: Anthropomorphism and adoption. Journal of Business Research, 115, 14-24.
  • Mitchell, R., Schuster, L., & Jin, H. S. (2020). Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun? Journal of Business Research, 106, 323-330.
  • Martin, B.A.S., Jin, H.S., Wang, D., Nguyen, H., Zhan, J., & Wang, I. (2020). The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors. Journal of Hospitality and Tourism Management, 44, 108-111.
  • Sharifsamet, S., Jin, H. S., & Martin, B. (2020). Marketing destinations: the impact of destination personality on consumer attitude. Journal of Strategic Marketing, 28(1), 60-69.
  • Jin, H. S., Kerr, G., & Suh, J. (2019). Impairment effects of creative ads on brand recall for other ads. European Journal of Marketing, 53(7), 1466-1483.