Hug, nudge, smack or shove: How do consumers react to a social dilemma?

Russell-Bennett, Rebekah, Letheren, Kate, Dulleck, Uwe, Whyte, Stephen, Brumpton, Martin, Orr, Lucy (2019) Hug, nudge, smack or shove: How do consumers react to a social dilemma?. World Social Marketing Conference, pp.80-82.