Short Message Service (SMS) is delivered via mobile phones and is ideal for short messages and interaction with a target market.
SMS is a useful alternative to mass media which has had limited success in influencing many target markets. SMS allows for customisable, personalised communication that is delivered direct to an individual. SMS is a form of computer mediated communication which offers the benefits of anonymity, physical separation and temporal flexibility. This type of communication is useful for addressing embarrassing topics or social problems that may occur outside of office hours.
Additional Resources:
- Caplan, S.E., &Turner, J.S. (2007). Bringing theory to research on computer-mediated comforting communication. Computers in Human Behavior, 23, 985-998
- Gallegos, D., Russell-Bennett, R., Previte, J. & Parkinson, J. (2014). Can a text message a week improve breastfeeding? Proof of Concept. BMC Pregnancy and Childbirth, 14, 374 – 385
Relevant Projects:
