Resources

What is Social Marketing?

This presentation ‘Social Marketing: It’s All About Behaviour Change’ by Professor Rebekah Russell-Bennett  was presented at an industry function.

 

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Service Thinking in Social Marketing

This is a conceptual paper that uses service theory and case-examples to show how service thinking can be used as a midstream social marketing approach. This paper is recognised by Vargo and Lusch (2017) as a key mid-range theory approach to diffusing S-D logic in social marketing (see p57).

View on QUT ePrints.

 

Social Marketing Benchmark Criteria

The National Social Marketing Centre (NSMC) identified eight key elements that can improve the impact of a social marketing intervention.

View PDF here.

 

Social Marketing vs Behavioural Economics

Ever wondered about the similarity between social marketing and behavioural economics? This 2017 article outlines some key points of convergence and divergence.

View article here.

 

How can Social Scientists Influence Public Policy?

A blog on the London School of Economics and Political Science Impact Blog, written by two Australian social scientists, explains.

View the blog here.

This blog post is based on the authors’ co-written article, ‘Empirically derived guidance for social scientists to influence environmental policy’ published in PLoS ONE (doi: 10.1371/journal.pone.0171950)