About Us

Service Thinking for Social Problems is a QUT-led group of researchers seeking to apply scholarly theories from the field of services marketing and social marketing to real-world social problems.  The outcome of our projects is the creation of an evidence-base for policy and strategy in for business, government and non-profit organisations as well as innovative ideas that are cutting edge.

The research teams for each project are typically trans-discipline and involve QUT researchers and higher-degree students along with collaborators from Australian and International universities. With a proven track record of success with partners from different sectors and industries, these researchers adopt a partnership approach to bring together the brightest minds with practitioners to solve social problems.


Our Value Proposition

  • Creative solutions by the brightest minds
  • The breadth of consultancy with the depth of science
  • Transdisciplinary innovation
  • Proven track record
  • Evidence-based and scientific approach
  • We have experience across multiple sectors; including healthy eating, sexual health, energy, education, alcohol consumption and many more!


‘Service Thinking for Social Problems’ Site Lead

  • Professor Rebekah Russell-Bennett

    Rebekah has an international reputation for real world research in the fields of Social Marketing (using commercial marketing to address social problems) and Services Marketing.  She is immediate past National President of the AASM and co-editor of the Journal of Services Marketing.   See Rebekah’s complete profile here.



QUT Researchers


QUT Research Students


External Researchers



Professor Jason Connor
Professor Jason Connor (Centre for Youth Substance Abuse, UQ)
Director Centre for Youth Substance Abuse, Faculty of Health and Behavioural Sciences
Professor Charmine Härtel
Professor Charmine Härtel (University of Queensland)
Professor of Human Resource Management and Organisational Development
Dr Cheryl Leo
Dr Cheryl Leo (Murdoch University)
Marketing Lecturer, Murdoch University
Dr Rory Mulcahy
Dr Rory Mulcahy (University of the Sunshine Coast)
Lecturer in Marketing (USC Fraser Coast)
Dr Joy Parkinson
Dr Joy Parkinson (Social Marketing @ Griffith)
Research Fellow, Griffith University
Dr Josephine Previte
Dr Josephine Previte (University of Queensland)
Senior Lecturer in Marketing, UQ Business School, University of Queensland
Associate Professor Maria Raciti
Associate Professor Maria Raciti (University of the Sunshine Coast)
Associate Professor, University of the Sunshine Coast
Dr Geoff Smith
Dr Geoff Smith (SecondBite)
Research Manager, SecondBite
Dr Nadia Zainuddin
Dr Nadia Zainuddin (University of Wollongong)
Lecturer, University of Wollongong



Dr Christine Domegan
Dr Christine Domegan (National University of Ireland)
Senior Lecturer (National University of Ireland)
Dr Sinead Duane
Dr Sinead Duane (National University of Ireland)
Postdoctoral Researcher (National University of Ireland)
Professor Jeff French
Professor Jeff French (Strategic Social Marketing & Brighton University)
Visiting Professor, Brighton University and CEO, Strategic Social marketing
Associate Professor Dominik Mahr
Associate Professor Dominik Mahr (Maastricht University)
Scientific Director at Service Science Factory, and Associate Professor for Strategic Marketing & Innovation Management, Maastricht University
Professor Gaby Odekerken - Schröder
Professor Gaby Odekerken - Schröder (Maastricht University)
Professor in Customer-Centric Service Science, Maastricht University
Dr Keith Perks
Dr Keith Perks (University of Brighton)
Reader, University of Brighton
 Matthew Wood
Matthew Wood (University of Brighton)
Principal Lecturer, University of Brighton