Joanna Strycharz

Dr. Joanna Strycharz (PhD, University of Amsterdam, 2020) is an assistant professor of persuasive communication at the Amsterdam School of Communication Research, University of Amsterdam. Her research focuses on how insights gained from data can be used to adjust persuasive communication between organizations and consumers (so-called algorithmuic persuasion). She is interested in how such data-driven communication impacts cognitions, attitudes, and behavior of consumers related to their privacy as well as what unintended effects such communication has on individuals and the society. Supported by an NWO Veni grant, Joanna currently focuses on digital vulnerabiltity exploitation through algorithmic persuasion.

Additionally, Joanna is involved in several infrastructure and data science initiatives, with the goal of making computational and data science research methods accessible for communication and advertising scholars. She co-directs the Digital Communication Methods Lab which aims at expanding innovative work on methods, analyses, and scientific practices critical to communication science. She is also an affiliate member of the Data Science Center.