Find Shasha Wang on
Recipient of the national Excellence in Advertising Research Award (2024), Dr Shasha Wang investigates how targeted persuasive communications affect children and digital consumers. As AI enables near-perfect targeting, many unknowingly give up privacy and control over their choices. Shasha is developing resilience-building tools—nudges and activities—to foster consumers’ rational decision-making and enhance their resilience against persuasion. Her The Conversation articles educate global audiences on recognising and resisting targeted gamified, addictive, and misleading online tactics.
Dr Shasha Wang is a Senior Lecturer in the School of Advertising, Marketing and Public Relations at the QUT Business School. Prior to joining QUT, Dr Wang was a marketing lecturer at the Business School, University of Western Australia. She also worked in the automobile industry before her PhD. She is an active researcher in the areas of advertising, promotion, consumer psychology and behaviour (particularly disadvantaged groups such as children), and tourism marketing. Dr Wang has published articles in Psychology and Marketing, the Journal of Retailing and Consumer Services, Higher Education, Tourism Review, and others.
Research Interest:
- Advertising – appeals, branding, gamification, and social media
- Promotion – premium and price promotion
- Consumer Behaviour – emotion, cognition and behaviour