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Doctor of Philosophy (Queensland University of Technology)
Dr Lisa Schuster is an Associate Professor at the QUT Business School. Her research focuses on the nexus between consumer behaviour, communications technology and social impact. In the past, she has examined topics such as how technology (e.g., mobile applications, games and online communities) can be used for positive organisational and consumer outcomes. She has also researched the effects of communications on consumers’ behaviour in complex domains such as emergency management. Dr Schuster has significant experience in undertaking collaborative research, using mixed methodologies, with industry and government partners. She has published her work in several high quality journals including Journal of Service Research, European Journal of Marketing, Journal of Business Research, Journal of Services Marketing, and Journal of Marketing Management. Dr Schuster invites researchers, potential research students or organisations who are interested in the following areas to contact her directly:
- Communications for positive behavioural change
- How digital services can be designed to maximise consumer uptake and outcomes
- Unintended consequences of communications
- Consumers and environmental sustainability including 'upcycling'
Students with NCAS funding are particularly invited to contact me.
Additional information
- Type
- Editorial Role for an Academic Journal
- Reference year
- 2022
- Details
- Editorial Review Board for Health Marketing Quarterly.
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2017
- Details
- QUT Vice Chancellor's Performance Award
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2017
- Details
- Journal of Social Marketing Highly Commended Paper Award
- Mehta, A., Greer, D., Weeks, C., Schuster, L., Murray, S., Dootson, P. & Richards, A. (2022). Mind the gap: Contrasting operational and behavior-oriented flood warnings. International Journal of Disaster Risk Reduction, 67. https://eprints.qut.edu.au/226384
- Parkinson, J., Schuster, L. & Mulcahy, R. (2022). Online Third Places: Supporting Well-Being Through Identifying and Managing Unintended Consequences. Journal of Service Research, 25(1), 108–125. https://eprints.qut.edu.au/226810
- Schuster, L. & Parkinson, J. (2022). Personal goals in consumers' adoption of mHealth services. Journal of Service Theory and Practice, 32(1), 30–51. https://eprints.qut.edu.au/226812
- Dobele, A., Ferguson, S., Hartman, A. & Schuster, L. (2022). Gender Equity in the Marketing Academy: From Performative to Institutional Allyship. Australasian Marketing Journal, 30(3), 185–194. https://eprints.qut.edu.au/227019
- Mitchell, R., Schuster, L. & Jin, H. (2022). Playing alone: can game design elements satisfy user needs in gamified mHealth services? Health Promotion International, 37(2). https://eprints.qut.edu.au/226850
- Glavas, C. & Schuster, L. (2020). Design principles for electronic work integrated learning (eWIL). Internet and Higher Education, 47. https://eprints.qut.edu.au/204791
- Mitchell, R., Schuster, L. & Jin, H. (2020). Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun? Journal of Business Research, 106, 323–330. https://eprints.qut.edu.au/123281
- Dietrich, T., Trischler, J., Schuster, L. & Rundle-Thiele, S. (2017). Co-designing services with vulnerable consumers. Journal of Service Theory and Practice, 27(3), 663–688. https://eprints.qut.edu.au/130341
- Schuster, L. & Glavas, C. (2017). Exploring the dimensions of electronic work integrated learning (eWIL). Educational Research Review, 21, 55–66. https://eprints.qut.edu.au/107094
- Parkinson, J., Schuster, L., Mulcahy, R. & Taiminen, H. (2017). Online support for vulnerable consumers: a safe place? Journal of Services Marketing, 31(4 - 5), 412–422. https://eprints.qut.edu.au/130413
- Social practice theories to understand Indigenous health practices in the Peruvian Amazon
PhD, Associate Supervisor
Other supervisors: Professor Ross Gordon - PERSUASIVENESS OF TRAVEL INFLUENCERS IN ECOTOURISM: INFLUENCER CHARACTERISTICS, CONTENT CHARACTERISTICS, TRUST AND VISITING INTENTIONS
PhD, Principal Supervisor
Other supervisors: Associate Professor Udo Gottlieb - Traveling to a Digital Fantasy World: How Narrative Persuasion and Identification with Media Characters Explain Virtual Influencers¿ Persuasiveness
PhD, Principal Supervisor
Other supervisors: Dr Edwina Luck - Do it fuh the gram - the influence of gender dynamics on Social Media Influencers communicating Social Marketing messages in Trinidad and Tobago.
PhD, Associate Supervisor
Other supervisors: Professor Ross Gordon - Australian podiatrists' online advertising: regulation compliance, consumer behaviour and the persuasion knowledge model |
PhD, Associate Supervisor
Other supervisors: Dr Sheree Hurn, Adjunct Professor Vivienne Tippett - The Effect of Negative SMI Endorsement on Customer Purchase Intention
MPhil, Associate Supervisor
Other supervisors: Professor Dominique Greer
- Examining self-efficacy: Understanding the drivers of physical activity in the workplace (2021)
- Gamification and Behaviour Change: Understanding the Mechanism and its Implications for Social Marketing (2020)
- Extending the Social Marketing Footprint to Alcohol Education: The Principles of Segmentation and Co-Creation (2015)
- Collective Well-Being in Oceanic Esports (2021)
- The Impact of Signalling Environmental Consciousness on the Perceived Contamination and Attractiveness of Sustainable Clothing (2021)
- Same Service, Different Setting: Exploring Atypical, Temporary Servicescapes (2020)
- Change My Mind: The Moderating Impact of Scepticism and Cynicism on Perceived Source Credibility and Informational Claims in Social Advertising (2018)
- The Impact of Value Co-Creation: A Service Employee Perspective (2018)