Bachelor of Nursing Master of Business (Integrated Marketing Communications)
Tara is a PhD candidate (Creative Industries – Fashion and QUT Business School) and sessional academic with a background in marketing, consumer behaviour and fashion. Her research focuses on ethical consumption and sustainability along the fashion supply chain and the impact of fast fashion on consumer behaviour. With a focus on consumer perception towards modern slavery, her current research aims to understand barriers to pro-social consumer behaviour.
Projects (Chief investigator)
Publications
- Stringer, Tara, Payne, Alice, Mortimer, Gary (2021) As cheap as humanly possible: Why consumers care less about worker welfare. Journal of Fashion Marketing and Management.
- Stringer, Tara, Mortimer, Gary, Payne, Alice (2020) Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing?. Journal of Fashion Marketing and Management, 24 (1), pp.99-120.