Designer Vintage Resale
Founded in Brisbane in 2013, SWOP is a secondhand clothing business offering a curated seasonal selection. With stores in Brisbane, Sydney, Melbourne, and a not-for-profit op-shop in Brisbane, (Local OPY), SWOP prioritises circular fashion practices.
Core Business
SWOP uses a direct-buy model, sourcing stock directly from its community in exchange for cash or store credit. Their mission, “Rotate your wardrobe responsibly,” aims to reduce linear consumption by encouraging garment resale and care. Donations are assessed based on strict guidelines, favouring items that are stylish, in-season, and in good condition. In 2023, SWOP rehomed over 78,000 items, facilitated 16,610 exchanges, and raised nearly $50,000 for causes via Local OPY.
R3-Reuse: Secondary use of products by another owner for the same intended purpose
Reuse is facilitated through secondhand sales.Contact details
Location: Meanjin/Brisbane: 161 Boundary Street, West End QLD
Warrane/Sydney: 219 Oxford Street, Darlinghurst NSW
Naarm/Melbourne: 266 Smith Street, Collingwood VIC
Local Opy: Shop 5, 162 Boundary Street, West End QLD Email: info@swop.net.au Website: https://www.swop.net.au/