Researchers in AMPR work with state-of-the-art digital tools through the Social Media Intelligence Centre (SMIC) to enable effective data-driven marketing decision making for your business. Using large data sources is becoming an ever more important tool for marketers. Social media listening specifically has become a key function of many successful businesses and will continue to evolve with digitalisation.
SMIC allows you to:
- Use digital environments to direct decision making and determine your organisation’s future strategies;
- Track brand conversation and get consumer behaviour insights from large data sources;
- Listen to conversations within external online environments where the organisation has little influence;
- Determine how to deal with critical events, consumer complaints, risk management, public relations and brand equity issues; and
- Manage your organisation’s online environment.
Our researchers contribute to government and corporate research projects, work closely with industry associations, and present at industry, professional and academic conferences.
If you’d like to discover more about how we can help you understand the digital conversation happening around your business, contact Associate Professor Shane Mathews sw.mathews@qut.edu.au
