Associate Professor HS Jin

Associate Professor, Faculty of Business and Law

Doctor of Philosophy (University of North Carolina)

Dr Hyun Seung “HS” Jin (Ph.D., University of North Carolina at Chapel Hill) is an Associate Professor in the School of Advertising, Marketing and Public Relations at the QUT Business School. Prior to joining QUT, Dr Jin worked at Samsung Co. in Seoul, Korea and taught advertising at Kansas State University and marketing at the University of Missouri at Kansas City in the United States. Dr Jin has published articles in Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, European Journal of Marketing, Psychology & Marketing, Journal of Business Research, Journal of Consumer Affairs, Tourism Management, Journal of Strategic Marketing,

Personality and Individual Differences, and others.

Research interests:

• Consumer behaviour/advertising, pro-social behavior, and artificial intelligence/social robots

Teaching interests:

• Advertising/IMC
• Consumer behaviour
• Digital marketing
• Research methods and data analytics

Recent Journal Publications:

Jin, H.S., Kim, H.J., Suh, J., Sheehan, B., & Meeds, B. (2021). Ego depletion and charitable support: The moderating role of self-benefit and other-benefit charitable appeals. Journal of Advertising.  Li, Z., Yang, W., Jin, H.S., & Wang, D. (2021). Omnichannel retailing operations with coupon promotions. Journal of Retailing and Consumer Services.  Pontes, N., Pontest, V.L.G., & Jin, H.S. (2021). The role of team identification on the sponsorship articulation-fit relationship. Journal of Sport Management.  Ranaweera, A., Martin B., & Jin, H.S. (2021). What you touch, touches you: The influence of haptic attributes on consumer product impressions. Psychology & Marketing, 38(1), 183-195.   Sheehan, B. Jin, H.S., & Gottlieb, U. (2020). Customer service chatbots: Anthropomorphism and adoption. Journal of Business Research, 115, 14-24. Mitchell, R., Schuster, L., & Jin, H. S. (2020). Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun? Journal of Business Research, 106, 323-330. Martin, B.A.S., Jin, H.S., Wang, D., Nguyen, H., Zhan, J., & Wang, I. (2020). The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors. Journal of Hospitality and Tourism Management, 44, 108-111.  Sharifsamet, S., Jin, H. S., & Martin, B. (2020). Marketing destinations: the impact of destination personality on consumer attitude. Journal of Strategic Marketing, 28(1), 60-69. Jin, H. S., Kerr, G., & Suh, J. (2019). Impairment effects of creative ads on brand recall for other ads. European Journal of Marketing, 53(7), 1466-1483. Strong, C. A., Martin, B. A., Jin, H. S., Greer, D., & O'Connor, P. (2019). Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products? Journal of Business Research, 99, 332-337. An, S., Kerr, G., & Jin, H. S. (2019). Recognizing native ads as advertising: Attitudinal and behavioral consequences. Journal of Consumer Affairs, 53(4), 1421-1442. Martin, B. A., Jin, H. S., O'Connor, P. J., & Hughes, C. (2019). The relationship between narcissism and consumption behaviors: A comparison of measures. Personality and Individual Differences, 141, 196-199. Pike, S., Jin, H. S., & Kotsi, F. (2019). There is nothing so practical as good theory, for tracking destination image over time. Journal of Destination Marketing & Management. Available online 23 October 2019. https://doi.org/10.1016/j.jdmm.2019.100387. Martin, B. A., Zhan, K., Wang, Y. X., & Jin, H. S. (2019). The influence of entitlement and envy on tourist judgments of missed benefits. Journal of Hospitality and Tourism Management, 38, 58-65. An, S., Kang, H., & Jin, H. S. (2018). Self-regulation for online behavioral advertising (OBA): analysis of OBA notices. Journal of Promotion Management, 24(2), 270-291. Suh, J., Deeter-Schmelz, D., Suh, T., & Jin, H. S. (2018). Product classifications revisited with transparency effect: A forgotten link between consumer research and marketing strategy. Asia Marketing Journal, 20(1), 49-68. Letheren, K., Martin, B. A., & Jin, H. S. (2017). Effects of personification and anthropomorphic tendency on destination attitude and travel intentions. Tourism Management, 62, 65-75. Martin, B. A., Jin, H. S., & Trang, N. V. (2017). The entitled tourist: The influence of psychological entitlement and cultural distance on tourist judgments in a hotel context. Journal of Travel & Tourism Marketing, 34(1), 99-112. Jung, J., Shim, S. W., Jin, H. S., & Khang, H. (2016). Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea. International journal of Advertising, 35(2), 248-265. Jin, H. S. (2015). Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression. International Journal of Advertising, 34(2), 350-365. An, S., Jin, H. S., & Park, E. H. (2014). Children's advertising literacy for advergames: Perception of the game as advertising. Journal of Advertising, 43(1), 63-72. Jin, H. S., & Lutz, R. J. (2013). The typicality and accessibility of consumer attitudes toward television advertising: Implications for the measurement of attitudes toward advertising in general. Journal of advertising, 42(4), 343-357.

Awards:

• Presidential Award for Excellence in Teaching, Kansas State University, 2009
• Best Paper Award, American Marketing Association Summer Conference, 2005
• Best Paper Award, Association for Education in Journalism & Mass Communication, 2005
• Stamey Outstanding Undergraduate Teaching Award, Kansas State University, 2005

Additional information