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PhD (Monash University), Graduate Certificate in University Teaching (University of Melbourne)
Di Wang is a Senior Lecturer and Higher Degree Research Coordinator at the School of Advertising, Marketing and Public Relations. He earned his PhD in Marketing from Monash University in 2013. He mainly conducts experimental research in consumer behaviour and retailing.
His works have been published at the leading marketing and tourism journals such as Journal of Marketing (FT50, A*, Q1), Journal of the Academy of Marketing Science (FT50, A*, and Q1), European Journal of Marketing (A* and Q1), Psychology & Marketing (A/Q1), Journal of Travel Research (A* and Q1), and International Journal of Hospitality Management (A*/Q1).
His research has been covered in the Conversation, New York Post, Newsweek, Sydney Morning Herald, and many other news outlets.
Di Wang is interested in supervising HDR students whose proposal is related to consumer behaviour, retailing, and experimental research in Chinese context.
Additional information
- Type
- Editorial Role for an Academic Journal
- Reference year
- 2020
- Details
- Journal of Consumer Behaviour: Editorial Board member
- Keh, H., Wang, D. & Yan, L. (2021). Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior. Journal of Marketing, 85(5), 109–127. https://eprints.qut.edu.au/207926
- Thomas, D., Seenivasan, S. & Wang, D. (2021). A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods. European Journal of Marketing, 55(10), 2735–2768. https://eprints.qut.edu.au/210082
- Martin, B., Chrysochou, P., Strong, C., Wang, D. & Yao, J. (2022). Dark personalities and Bitcoin®: The influence of the Dark Tetrad on cryptocurrency attitude and buying intention. Personality and Individual Differences, 188. https://eprints.qut.edu.au/227439
- Wang, D., Martin, B. & Yao, J. (2021). Do discount presentations influence gift purchase intentions and attitudes of Chinese outbound tourists? Journal of Travel Research, 60(5), 1104–1122. https://eprints.qut.edu.au/200022
- Wang, D., Yao, J. & Martin, B. (2021). The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic. International Journal of Hospitality Management, 95. https://eprints.qut.edu.au/208876
- Oppewal, H., Wang, D., Pike, S. & Kotsi, F. (2022). Determining the importance of stopover destination attributes: Integrating stated importance, choice experiment, and eye-tracking measures. Journal of Hospitality and Tourism Research, 46(1), 125–146. https://eprints.qut.edu.au/205697
- Yao, J., Oppewal, H. & Wang, D. (2020). Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size. Journal of the Academy of Marketing Science, 48(6), 1075–1094. https://eprints.qut.edu.au/197353
- Keh, H., Hartley, N. & Wang, D. (2019). The differential effects of separated vs. unseparated services: The roles of performance risk and regulatory focus. Journal of Service Theory and Practice, 29(1), 93–118. https://eprints.qut.edu.au/126926
- Wang, D., Oppewal, H. & Thomas, D. (2017). Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm. European Journal of Marketing, 51(9/10), 1612–1630. https://eprints.qut.edu.au/110005
- Wang, D., Oppewal, H. & Thomas, D. (2014). Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors: A study of students in the east and the west. Psychology and Marketing, 31(3), 203–213. https://eprints.qut.edu.au/106910
- Understanding the antecedents of destination (non)attractiveness in conflict-ridden regions: Examining the effect of media editorials on Australian traveller's perceptions of Saudi Arabia.
PhD, Principal Supervisor
Other supervisors: Associate Professor Amanda Beatson - The effect of imitation on brand evaluation
PhD, Principal Supervisor
Other supervisors: Dr Edwina Luck