Funded projects (2022)
Evaluating Corporate Social Responsibility Tactics
CSR is concerned with the integration of environmental, social and economic considerations into retail strategies and practices. That said, there seems to be no universally agreed definition of CSR. It has been argued that CSR is a vague and intangible term which can mean anything to anybody, and therefore is effectively without meaning.
The project aims to develop deep insights for the Australian retail sector, including:
- Evaluating the effectiveness of a range of Corporate Social Responsibility (CSR) tactics (e.g., plastic reduction, healthy food choice, disaster response, Fairtrade) used by both domestic and international retailers in terms of customers ‘memorability’ and ‘involvement’.
- Investigate whether the most effective CSR tactic will influence customers’ outcome in terms of ‘store image’ and ‘intent to purchase’.
- Reveal the underlying mechanism and boundary conditions of the most effective CSR tactics on customer outcome.
Researchers
Find out more about our other funded projects.
