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Dr of Philosophy in Marketing (University of Western Australia)
Dr Shasha Wang is a Senior Lecturer in the School of Advertising, Marketing and Public Relations at the QUT Business School. Prior to joining QUT, Dr Wang was a marketing lecturer at the Business School, University of Western Australia. She also worked in the automobile industry before her PhD. She is an active researcher in the areas of advertising, promotion, consumer psychology and behaviour (particularly disadvantaged groups such as children), and tourism marketing. Dr Wang has published articles in Psychology and Marketing, the Journal of Retailing and Consumer Services, Higher Education, Tourism Review, and others.
Research Interest:
- Advertising - appeals, branding, gamification, and social media
- Promotion - premium and price promotion
- Consumer Behaviour - emotion, cognition and behaviour
Teaching Interest:
- Advertising and related areas
Current HDR (PhD and Mphil) Supervision topics:
- The impact of the endowment effect and social media marketing communication on young consumers
- The influence of social media influencer marketing on consumers' cancer screening decisions
- The role of false information in politicians' social media communications
- The exploration of success factors of interactive social media influencers
Additional information
- Wang, S. & Mortimer, G. (2021). School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think. The Conversation. https://eprints.qut.edu.au/208228
- Harrigan, M., Feddema, K., Wang, S., Harrigan, P. & Diot, E. (2021). How trust leads to online purchase intention founded in perceived usefulness and peer communication. Journal of Consumer Behaviour, 20(5), 1297–1312. https://eprints.qut.edu.au/208046
- Japutra, A., Wang, S. & Li, T. (2021). The influence of self-congruence and relationship quality on student educational involvement. Journal of Marketing for Higher Education. https://eprints.qut.edu.au/208044
- Wang, S., Japutra, A. & Molinillo, S. (2021). Branded premiums in tourism destination promotion. Tourism Review, 76(5), 1001–1012. https://eprints.qut.edu.au/199422
- Weismueller, J., Harrigan, P., Wang, S. & Soutar, G. (2020). Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media. Australasian Marketing Journal, 28(4), 160–170. https://eprints.qut.edu.au/199991
- Japutra, A., Loureiro, S. & Wang, S. (2021). The Role Of Personal Values And Personality Traits On Intention To Recommend A Destination. Tourism Analysis, 26(4), 349–361. https://eprints.qut.edu.au/207095
- Mizerski, D., Wang, S., Lee, A. & Lambert, C. (2017). Young children as consumers: Their vulnerability to persuasion and its effect on their choices. In CV. Jansson-Boyd & MJ. Zawisza (Eds.), Routledge International Handbook of Consumer Psychology (pp. 327–346). Routledge. https://eprints.qut.edu.au/199426
- Wang, S. & Mizerski, D. (2019). Comparing measures of persuasion knowledge adapted for young children. Psychology and Marketing, 36(12), 1196–1214. https://eprints.qut.edu.au/199421
- Japutra, A., Molinillo, S. & Wang, S. (2018). Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality. Journal of Retailing and Consumer Services, 44, 191–200. https://eprints.qut.edu.au/199428
- Barratt-Pugh, L., Zhao, F., Zhang, Z. & Wang, S. (2019). Exploring current Chinese higher education pedagogic tensions through an activity theory lens. Higher Education, 77(5), 831–852. https://eprints.qut.edu.au/199423