The Social Marketing Research Group seeks to develop and integrate marketing concepts with other approaches to bring about behaviour and social change that benefit people, communities, society and the planet.

Social marketing is being increasingly used by governments and stakeholders around the world as they seek effective solutions to big social problems relating to health, well-being, environment, and inequality.

The Social Marketing Research Group here at QUT AMPR is led by Professor Ross Gordon and features leading international experts in the field. Our work includes scoping research, formative research, design, implementation, and evaluation research that brings about positive behaviour and social change.

Figure 1 below outlines the core values, principles, strategies and tactics used in social marketing for behaviour and social change: