Dr Rowan Bedggood

Senior Lecturer, Marketing

PhD; BBus Hons (Marketing)

Rowan has extensive experience in the Marketing discipline with over 18 years teaching in universities. In 2010, she won the Faculty Teaching Excellence Award, and also the Vice Chancellors Teaching Excellence award. Her areas of teaching experience include Marketing Principles, Consumer Behaviour, Marketing Research, Competitive Advantage, Services Marketing and Social Marketing. She also teaches a unit in the Faculty Honours program: Critical Evaluation in Research.

Rowan completed her Honours in Marketing in 1996, investigating the usefulness and content of Teaching Evaluation Surveys and their impact on student satisfaction and learning. She completed her PhD in 2007 which was titled: “The Effect of Stress on Student Satisfaction and Performance” in University Education which involved a large, longitudinal, quantitative study.

Rowan has experience supervising research students in the areas of: Corporate Social Responsibility, Social Marketing, Communications, Consumer Behaviour (personality and consumer socialisation), Work-place Flexibility and Student Engagement.

She also has industry experience within the banking sector and as a manager in the hospitality industry.

View Rowan’s complete profile here.