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Diploma in Design & IPA certified Strategist
Mr Rob Hudson has over 26 years in the advertising and digital industries and is a former director of Greenfield and Icon in London and VMLY&R and Clemenger BBDO in Australia. In 2014, Rob launched SpoutLogic; a marketing architecture business focused on the practical application of human-centred design, multidisciplinary thinking and emerging technology. Working across industry, academia and governments, Rob delivers brand rigour, digital innovation and marketing advantage, for organisations both here in Australia and remotely for international companies in the US and UK.
Rob sits on the boards of Mindshift, Artisan, Interactive Minds and the Brisbane Portrait Prize. He is a consulting lecturer to QUT on marketing technology, brand strategy and behaviour change, and a commercial trainer for digital business management techniques such as online workshops and project management platforms. He is also a Multicultural Ambassador for Qld Govt, a Member of CEO institute, an IPA Certified Strategist. Rob has won over 35 international awards for creative communications including 7 Cannes Lions and a coveted White D&AD pencil.
Publications
- Hudson, R., & Patterson, G. (2011). Review of social media and defence. Department of Deference. Canberra: ACT. https://trove.nla.gov.au/work/156687177
- Belch, G. E., Belch, M. A., Kerr, G., Powell, I., & Waller, D. An Integrated Marketing Communication Perspective (4th ed.). McGraw Hill Education. https://www.mheducation.com.au/advertising-an-integrated-marketing-communication-perspective-4e-pack-includes-connect-9781760422998-aus