Professor Rebekah Russell-Bennett

Doctor of Philosophy, Management (University of Queensland)

Rebekah has an international reputation for real world research in the fields of Social Marketing (using commercial marketing to address social problems) and Services Marketing.  She is immediate past National President of the AASM and co-editor of the Journal of Services Marketing.

 

See Rebekah’s complete profile here.

Projects (Chief investigator)

• Electricity retail churn – Customer Insights
• Encouraging Water Compliance within Communities
• Evaluating the National Bowel Cancer Screening Program
• Performance Standards and Incentive Arrangements Project
• Re-evaluating customer value propositions: Matching messages with personas
• Summer Saver Research Program
• Understanding Domestic Commercial Vessel Audiences: Engagement and Communication
• Understanding the 'Two Seat' Journey

Projects

• A Social Marketing Approach to Value Co-Creation in a Well-Women's Health Service: Breastscreening
• Back on the Market: Condom Use by the Over 50s
• Benchmarking Food Insecurity Knowledge and Attitudes amongst the Australian and UK Public
• Blood Donation App to Increase Loyalty Rates of Young Blood Donors
• Blood Donor Social Media Interaction
• Branded Breastscreening: How Brand Congruence, Perceived Threat and Age Influence Coping
• Can Mobile Technology Address the Customer Experience of Shame: An Irish Breastfeeding Experience
• Circle of Alcohol Influence: Friends and Family
• Connecting Brainwaves and Behaviour: Exploring Customers Engagement with Digital Support Tools Effect for Positive Behaviour Change Outcomes
• Consumer Satisfaction with Government Third-Party Complaints Resolution
• Digital Spokes-Characters as a Tool Within Behaviour Change Programs for Older Consumers
• Emotional Ambivalence and Service Perceptions of the Blood Donor Experience
• Emotions, Social Support and Self-Efficacy as Drivers of Breastfeeding Loyalty
• From Hospitals to Hospitality
• Game On: Know Alcohol (GO:KA)
• Giving and Sharing: The Predictors and Outcomes of Online Donor Acknowledgement and Recognition
• Household Segments for Tariff Reform
• Increasing Loyalty to Breastfeeding: Investigating a Product Development Strategy
• Influencing Peak Demand: A Hug, Nudge, Smack or Shove?
• Internal Social Marketing within a Breastscreening Service: Aligning Employee Behaviour and Attitudes with Service Quality
• Measuring Student Satisfaction Using a Mobile Phone App: A Case Study of QUT Reframe
• Men’s Help-Seeking Behaviours in Preventative Health Services: The Role of Self-Conscious Emotions
• MumBubConnect: Using Mobile Technology to Support Breastfeeding Mothers
• Passive, Interactive and Proactive Robots: Impact on Customer Experience in High and Low Risk Services
• Powershift - A deepdive into the Low Income Energy Efficiency Program (LIEEP)
• Reduce Your Juice Through Gamification – Enhancing Engagement and Perceived Value of Energy Efficient Behaviour
• Reduce Your Juice: Assisting Low-income Households to Better Manage Their Energy Use
• Service Design for Teaching Innovation: AMB240 Redesign
• Social Influence and Blood Donation: Cultural Differences Between Scotland and Australia
• Social Marketing Strategy for LSES Communities: Research and Strategy Phase
• Sociocultural Influences on Binge Drinking Behaviour and the Public Policy Implications
• Spreading the love: How motivation impacts the internationalisation of social enterprises
• The Effectiveness of Residential Energy Efficiency and Conservation Programs
• The Role of Masculinity for Altruistic Behaviour among Male Nondonors: Implications for Marketing Communication
• Understanding Emotional Responses in Complaint Behaviour
• Understanding Geographical Differences in Emotional Responses and Service Perceptions of Australian Blood Donors
• Using Mobile Technology as a Prevention Strategy to Reduce Acts of Domestic Violence by Young Men
• Validating Student Personas for Learning Engagement: A Service Design Approach
• Virtual Technology & the Customer Experience: A Breast Augmentation Context
• Young Men's Response to Alcohol Moderation Messages