Dr Nadia Zainuddin

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    Lecturer, University of Wollongong

    B Bus (Hons 1); PhD

    Nadia’s research is situation within the broader field of social change, guided by social marketing and services marketing thinking. She is a specialist in the area of value and researches value creation and destruction. Nadia has a special interest in individual, community, and social well-being and health, and uses mixed methods (both qualitative and quantitative approaches) in her research. She has experience working in collaborative research teams with industry partners such as the Australian Red Cross Blood Service, Queensland Health, and BreastScreen Australia.

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