Dr Kate Letheren

Dr of Philosophy - The importance of Individual Difference (Queensland University of Technology)

Dr Kate Letheren is a researcher in the QUT Business School. She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, and humanised technology like robots or artificial intelligence (AI). Her work has been published in journals such as the European Journal of Marketing and Tourism Management. Dr Letheren also holds a research interest in marketing education, and sits on the editorial board for the Journal for the Advancement of Marketing Education and the Marketing Education Review.In 2015, Dr Letheren was awarded a Fellowship from the Higher Education Academy in recognition of her approach to teaching and learning.

Projects (Chief investigator)

• Electricity retail churn – Customer Insights

Projects

• Connecting Brainwaves and Behaviour: Exploring Customers Engagement with Digital Support Tools Effect for Positive Behaviour Change Outcomes
• Digital Spokes-Characters as a Tool Within Behaviour Change Programs for Older Consumers
• Encouraging Water Compliance within Communities
• Household Segments for Tariff Reform
• Influencing Peak Demand: A Hug, Nudge, Smack or Shove?
• Passive, Interactive and Proactive Robots: Impact on Customer Experience in High and Low Risk Services
• Performance Standards and Incentive Arrangements Project
• Re-evaluating customer value propositions: Matching messages with personas
• Summer Saver Research Program
• Understanding Domestic Commercial Vessel Audiences: Engagement and Communication
• Understanding the 'Two Seat' Journey

Additional information