Dr Kate Letheren

Dr of Philosophy - The importance of Individual Difference (Queensland University of Technology)

Dr Kate Letheren is a researcher in the QUT Business School. She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, spokes-characters and robotics. Her work has been published in journals such as the European Journal of Marketing and Tourism Management. Dr Letheren also holds a research interest in marketing education, and sits on the editorial board for the Journal for the Advancement of Marketing Education and the Marketing Education Review.In 2015, Dr Letheren was awarded a Fellowship from the Higher Education Academy in recognition of her approach to teaching and learning.

Projects (Chief investigator)

• Electricity retail churn – Customer Insights

Projects

• Connecting Brainwaves and Behaviour: Exploring Customers Engagement with Digital Support Tools Effect for Positive Behaviour Change Outcomes
• Digital Spokes-Characters as a Tool Within Behaviour Change Programs for Older Consumers
• Encouraging Water Compliance within Communities
• Household Segments for Tariff Reform
• Influencing Peak Demand: A Hug, Nudge, Smack or Shove?
• Passive, Interactive and Proactive Robots: Impact on Customer Experience in High and Low Risk Services
• Performance Standards and Incentive Arrangements Project
• Re-evaluating customer value propositions: Matching messages with personas
• Summer Saver Research Program
• Understanding Domestic Commercial Vessel Audiences: Engagement and Communication
• Understanding the 'Two Seat' Journey

Additional information