
Dr of Philosophy - The importance of Individual Difference (Queensland University of Technology)
Dr Kate Letheren is a researcher in the QUT Business School. She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, spokes-characters and robotics. Her work has been published in journals such as the European Journal of Marketing and Tourism Management. Dr Letheren also holds a research interest in marketing education, and sits on the editorial board for the Journal for the Advancement of Marketing Education and the Marketing Education Review.In 2015, Dr Letheren was awarded a Fellowship from the Higher Education Academy in recognition of her approach to teaching and learning.
Projects (Chief investigator)
Projects
- Connecting Brainwaves and Behaviour: Exploring Customers Engagement with Digital Support Tools Effect for Positive Behaviour Change Outcomes
- Digital Spokes-Characters as a Tool Within Behaviour Change Programs for Older Consumers
- Encouraging Water Compliance within Communities
- Household Segments for Tariff Reform
- Influencing Peak Demand: A Hug, Nudge, Smack or Shove?
- Passive, Interactive and Proactive Robots: Impact on Customer Experience in High and Low Risk Services
- Performance Standards and Incentive Arrangements Project
- Re-evaluating customer value propositions: Matching messages with personas
- Summer Saver Research Program
- Understanding Domestic Commercial Vessel Audiences: Engagement and Communication
- Understanding the 'Two Seat' Journey
Additional information
Previous Academic Appointments
- Lecturer
- Postdoctoral Research Fellow
- Senior Research Associate