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PhD - Doctor of Philosophy (Deakin University)
Background Dr Judy Drennan is:- Leader of the Services Innovation Research Program in the Faculty of Business
- Professor within the School of Advertising, Marketing and Public Relations - QUT.
- PhD - Deakin University focusing on information technology networks and small business
- Master of Education - University of Melbourne.
- e-marketing
- entrepreneurship.
- Social marketing
- M-marketing
- Services marketing
- Social entrepreneurship
- Smart Services
- cyber-participation
- mobile phone marketing
- m-gambling
- emotions relating to mobile phone consumption
- youth well-being
- consumer responses to marketing strategies in the m-marketing context.
- Kathrin Fleischmann - SAP
- Tony Ponton and Sam Lahey -Suncorp
- Professor Supriya Singh - RMIT
- Dr Lynda Andrews - QUT
- Dr Jennifer Bartlett- QUT
- Professor Kerry Raymond - QUT
- Dr Ian MacColl - QUT
- Professor Gillian Sullivan-Mort (LaTrobe University, Melbourne)
- Dr Mark Brown (University of Queensland)
- Professor David Kavanagh - QUT IHBI
- Dr Angela White - QUT IHBI
- Amy Kelly - QUT IHBI
- Associate Professor Jason Connor (University of Queensland)
- Dr Judy Proudfoot (Black Dog Institute)
- Dr Frances Kay-Lambkin (University of New South Wales)
- Associate Professor Britt Klein (Swinburne University of Technology)
- Dr Constanza Bianchi (Queensland University of Technology).
- Dr Kelly McWilliam (University of Southern Queensland)
- Professor Stuart Cunningham - QUT
- Associate Professor Robert King - QUT
- Associate Professor Jason Connor - UQ
- Dr Angela White - UQ
- Dr Josephine Previte - UQ
- Professor David Kavanagh - QUT
- Dr Doan Tjonddronegoro - QUT
- Dr Marie-Louise Fry (Griffith University)
- 2008: Best Paper Award - 2008 Australian and New Zealand Academy Marketing Conference, Advertising avoidance in the online social networking environment
- 2006: Best Paper Award - 2006 Australian and New Zealand Academy Marketing Conference, Consumer Appraisals of Mobile Marketing Communications
- 2006: Best Paper Award - 2006 3rd Australian Nonprofit and Social Marketing Conference, Exploring M-Consumers' Transitioning between Vulnerability and Responsibility: An M-Gambling Consumption Study
- 2001: Best Paper Award - 2001 14th Small Enterprise Association of Australia and New Zealand Conference, Impact of Personal Characteristics on Small Business Internet Strategy and Performance
Projects
- Back on the Market: Condom Use by the Over 50s
- Circle of Alcohol Influence: Friends and Family
- Consumer Satisfaction with Government Third-Party Complaints Resolution
- Game On: Know Alcohol (GO:KA)
- Social Marketing Strategy for LSES Communities: Research and Strategy Phase
Additional information
- Tjondronegoro, D., Drennan, J., Kavanagh, D., Zhao, E., White, A., Previte, J., Connor, J. & Fry, M. (2015). Designing a mobile social tool that moderates drinking. IEEE Pervasive Computing, 14(3), 62–69. https://eprints.qut.edu.au/86086
- Drennan, J., Bianchi, C., Cacho-Elizondo, S., Correia Loureiro, S., Guibert, N. & Proud, B. (2015). Examining the role of wine brand love on brand loyalty: A multi-country comparison. International Journal of Hospitality Management, 49, 47–55. https://eprints.qut.edu.au/84537
- Previte, J., Fry, M., Drennan, J. & Fazal E Hasan, S. (2015). Friends or foes: Group influence effects on moderate drinking behaviors. Journal of Business Research, 68(10), 2146–2154. https://eprints.qut.edu.au/86739
- Schuster, L., Proudfoot, J. & Drennan, J. (2015). Understanding consumer loyalty to technology-based self-services with credence qualities. Journal of Services Marketing, 29(6 - 7), 522–532. https://eprints.qut.edu.au/88010
- Schuster, L., Drennan, J. & Lings, I. (2015). Understanding consumers' decisions to adopt technology-enabled transformative services. Service Industries Journal, 35(15 - 16), 846–864. https://eprints.qut.edu.au/90583
- Fry, M., Drennan, J., Previte, J., White, A. & Tjondronegoro, D. (2014). The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour. Journal of Marketing Management, 30(5 - 6), 551–570. https://eprints.qut.edu.au/72194
- Schuster, L., Drennan, J. & Lings, I. (2013). Consumer acceptance of m-wellbeing services: a social marketing perspective. European Journal of Marketing, 47(9), 1439–1457. https://eprints.qut.edu.au/62786
- Andrews, L., Russell-Bennett, R. & Drennan, J. (2011). Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method. International Journal of Market Research, 53(4), 479–506. https://eprints.qut.edu.au/45974
- Weeks, C., Cornwell, T. & Drennan, J. (2008). Leveraging sponsorships on the Internet: Activation, congruence, and articulation. Psychology and Marketing, 25(7), 637–654. https://eprints.qut.edu.au/26042
- Drennan, J. & Sullivan Mort, G. (2007). Mobile Communications: A Study Of Factors Influencing Consumer Use Of M-Services. Journal of Advertising Research, 47(3), 302–312. https://eprints.qut.edu.au/26046
- Title
- Seamless Journeys to Work for Young Adults with Physical Disabilities
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP150100168
- Start year
- 2015
- Keywords
- Title
- Advancing Prevention Science: Application of Social Marketing to Change the Drinking Culture of Young Australians
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP130100345
- Start year
- 2013
- Keywords
- Social Marketing; Alcohol; Adolescents
- Title
- Leveraging Mobile Phone Technology to Influence Responsible Drinking Behaviours
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- DP110102848
- Start year
- 2011
- Keywords
- Social Marketing; Women's Health; Responsible Alcohol Drinking
- Title
- Promoting Youth Wellbeing Through Participatory Digital Media: A Multidisciplinary Assessment Of The Mental Health Outcomes Of Cyber-Participation
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP0884097
- Start year
- 2009
- Keywords
- Creative Industries; Media Participation; Participatory Digital Media; Youth Participation; Youth Wellbeing; National Wellbeing
- Impact of Online Privacy Concerns and Brand Reputation on Consumer Willingness to Provide Personal Information (2016)
- Cryptic Marketing: Strategic Targeting of Subculture Markets (2015)
- Friendship group motives for alcohol consumption: A midstream social marketing approach (2015)
- Social Media for Social Good: Value Creation in Social Media Based Cause Brand Communities (2015)
- An Exploration of Advertising Engagement, Advertising Avoidance and Privacy Concerns on Social Networking Sites (2014)
- Luxury Brand Identity: The Influence of Mobile Digital Technology (2014)
- Consumers' Behavioural Responses toward Technology-Based Social Products (2013)
- Customer Equity Management: the Impact of Strategy Drivers and Customer Data Managment on Customer Equity Outcomes (2013)
- Imagining Neighbourhood-Based Community: An autoethnography (2013)
- Consumers' Intentions to Adopt 3G in Regional Cities in China: A Comparative Study (2011)