BCom, Marketing; BCom (Hons 1); PhD
Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.
Her research interests in social marketing, technology and consumption contexts has led to publications in the Journal of Marcomarketing, European Journal of Marketing, Journal of Marketing Management, the Journal of Sociology.
See Josephine’s complete profile here.
Projects
- A Social Marketing Approach to Value Co-Creation in a Well-Women's Health Service: Breastscreening
- Emotional Ambivalence and Service Perceptions of the Blood Donor Experience
- Emotions, Social Support and Self-Efficacy as Drivers of Breastfeeding Loyalty
- From Hospitals to Hospitality
- Increasing Loyalty to Breastfeeding: Investigating a Product Development Strategy
- Internal Social Marketing within a Breastscreening Service: Aligning Employee Behaviour and Attitudes with Service Quality
- MumBubConnect: Using Mobile Technology to Support Breastfeeding Mothers
- The Role of Masculinity for Altruistic Behaviour among Male Nondonors: Implications for Marketing Communication
- Young Men's Response to Alcohol Moderation Messages