Dr Josephine Previte

    Senior Lecturer in Marketing, UQ Business School, University of Queensland

    BCom, Marketing; BCom (Hons 1); PhD


    Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.

    Her research interests in social marketing, technology and consumption contexts has led to publications in the Journal of Marcomarketing, European Journal of Marketing, Journal of Marketing Management, the Journal of Sociology.

    See Josephine’s complete profile here.