Dr Christine Domegan

Senior Lecturer (National University of Ireland)

B. COMM., M.B.S., Ph.D.

Dr. Christine Domegan, B. Comm, MBS, PhD is Head of Marketing at the National University of Ireland, Galway. Currently on sabbatical for 2016, Christine is Visiting Professor, Florida Prevention Research Center Fellow and Associate of the World Health Organization Collaborating Center on Social Marketing and Social Change at University of South Florida. Christine is also the Research Leader for SIPPs, Social Innovation Participation and Policy unit within the Whitaker Institute, NUI Galway, investigating Systems-thinking Social Marketing for Change and Social Innovation through a multi-disciplinary lens with partners in the UK, Europe, USA and Canada. Her current funded EU and national research work embraces H2020 Sea Change, EPA/HSE Near Health and IRC Operation Transformation. In 2015, €1.2 million research funding was secured as PI or collaborator, using Social Marketing concepts. Christine teaches Social Marketing at undergraduate and postgraduate, including extensive PhD supervision, as well as topics such as Research Methods and Marketing Analytics. Recent social marketing publications, among others, appear in Canadian Medical Association Journal,, BMJ open, Marketing Theory and the Journal of Applied Science Research. Christine is European Editor for the Journal of Social Marketing and co-author, with Professor Gerard Hastings, OBE, of Social Marketing; From Tunes to Symphonies, Second edition (2014) with 3e due in 2017.

See Christine’s complete profile here.