The future of marketing is robotic.
Associate Professor Richi Nayak, a program leader with QUT’s Centre for Data Science, has combined artificial intelligence, machine learning and big data to develop a prototype of data-driven marketing platform called Robotic Marketer.
“The platform will revolutionise the way companies look at developing marketing plans and strategies,” Nayak said.
“Robotic Marketer empowers companies to generate a strategy within a few minutes, instead of spending hours of manual effort.”