Marketing made easy with algorithmic learning

Robotic marketing

The future of marketing is robotic.

Associate Professor Richi Nayak, a program leader with QUT’s Centre for Data Science, has combined artificial intelligence, machine learning and big data to develop a prototype of data-driven marketing platform called Robotic Marketer.

“The platform will revolutionise the way companies look at developing marketing plans and strategies,” Nayak said.

“Robotic Marketer empowers companies to generate a strategy within a few minutes, instead of spending hours of manual effort.”

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