Why is ADAS not fulfilling its potential to reduce road accidents?

Advanced Driver-Assistance Systems (ADAS) are now fitted to the majority of new vehicles, but there is a lot of misuse and misunderstanding about the systems, including driver over-confidence, mode confusion, or simply lack of understanding about the benefits of specific ADAS which may be reducing their life-saving potential.

The project objectives are to:

• Investigate how to improve driver behaviour by developing, piloting and evaluating a tailored ADAS education package that measurably lifts knowledge and correct use.
• Understand and Quantify ADAS performance decay over vehicle life and embed the findings in IAG’s Vehicle Risk Index (VRI) for more accurate risk assessments.
• Enable safe sensor reuse by creating a stress-testing protocol for automotive sensor units that will evaluate, post incident, the capacity of the sensors and the impact on the ADAS features.