The lab develops, disseminates and applies new sociotechnical research capabilities specific to Generative AI. Our research is in three key areas:

‐ Co‐designing appropriate industry and policy responses to Generative AI’s rapid integration into digital
news and media content creation, curation and moderation, and their implications for the creative

‐ Developing and scaling new tools and methods for the evaluation, fine‐tuning and
explainability of Large Language Models (LLMs) and Multimodal Foundation Models (MFMs); 

‐ Realising Generative AI’s transformative potential for digital humanities and computational social
science methods, which entails entirely new forms of critical, creative and technical research expertise
and training for humanities, creative arts, and social science researchers.