Associate Professor Amanda Beatson

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Doctor of Philosophy, Management (University of Queensland)

Dr Amanda Beatson is an Associate Professor in Marketing at the QUT Business School. She previously held the posts of Marketing Subject Area Coordinator and Higher Degrees Research Coordinator within the School of Advertising, Marketing and Public Relations.  Prior to becoming an academic she worked in service organisations in Australia and New Zealand.

In line with QUT’s industry focus, Amanda’s work is reinforced by her desire to act as a change agent, transforming the way organisations look at contemporary societal challenges. By providing a voice to vulnerable groups, her goal is to create a better society in terms of inclusivity and environmental sustainability by lobbying for improvements to organisations and government. Underpinning this is a transformative service research (TSR) lens, whereby she ensures the wellbeing of individuals is focal in these improvements. Through her unique approach of innovative research methodologies, Amanda has received competitive research funding with industry partners, specialising in government and not-for-profit organisations, to find solutions for these societal challenges. Various government bodies and private organisations within Australia, the United Kingdom and New Zealand have funded her research.  She has published over seventy peer-reviewed journal articles, conference papers and scholarly book chapters relating to her research.

A selection of Amanda’s current and past projects include:

  • Seamless Journeys to Work for Young Adults with Physical Disabilities (funded by Australian Research Council Grant (ARC Linkage) and Jobs Australia);
  • Social Impact Investigation (funded by Healthy Waterways);
  • Social Impact of Red Meat Processing in Australia (funded by AMPC);
  • Enhancing consumer evaluation of technology enabled service delivery (funded by Australian Government, Cooperative Research Centre, Smart Services);
  • Optimising customer satisfaction (funded by Brisbane Airport Corporation);

Research Focus: Amanda’s research focus is on optimising inclusivity and supporting vulnerable consumers. She achieves this by investigating; how to improve consumer experiences, support and engage employees and consumers, public sentiment and social impact, and how to improve service delivery options, with the goal of delivering enhanced wellbeing.

Research Interests:

  • Transformative services
  • Vulnerable consumers
  • Health and wellbeing
  • Services marketing and management
  • Self-service technology
  • Enhancing  engagement and experiences

Research Supervisions:

Amanda is interested in supervising Honours, Masters by Research and PhD students. Examples of projects and areas of research she is interested in supervising include (but are not limited to);

  • Supporting vulnerable consumers
  • Making technology work for employees
  • Improving the workplace through self-service technology
  • Optimising value through service design


  • Vice-Chancellor’s Performance Award (QUT) 2017
  • Vice-Chancellor’s Performance Award (QUT) 2016
  • Chartered Institute of Marketing (CIM) Research Award, 2002
  • The University of Queensland Graduate School Award, 1999
  • The University of Otago Commerce Award, 1996

Additional information

Seamless Journeys to Work for Young Adults with Physical Disabilities
Primary fund type
CAT 1 - Australian Competitive Grant
Project ID
Start year