This project investigates the impact of global subscription video-on-demand platforms on national television markets. As U.S.-based services such as Netflix and Amazon Prime Video open up these markets to unprecedented competition, the project will provide much-needed comparative analysis of how governments are responding and what the implications are for debates about local content, local screen production, and media diversity. Analysis of original production and programming strategies will identify new forms of transnational media flow. Conceptually, the project aims to advance our understanding of an emerging paradigm of globalising, multiterritory television.
DMRC research program
This project contributes to the research within the following DMRC research program:
- Distinguished Professor Stuart Cunningham
- Professor Amanda Lotz
- Dr Ramon Lobato, Senior Research Fellow, RMIT
- ARC Discovery Project (2019-2021)