‘I’ll be back!’: screen genres as a foundation for engaging young men in help-seeking

Research consistently shows that young men are a high-risk, and disengaged, group when it comes to help-seeking behaviour and mental health. The overarching aim of the project is to develop novel ways of engaging young men by bringing screen genre theory, typically applied to popular media, into mental health help-seeking. The research will distil current research in genre theory, narratology and audience engagement and align this with the latest research into help-seeking behaviours and intervention strategies in youth mental health and psychology. The research will then develop and test with end-users principles and a preliminary framework for engaging young men in help-seeking.

Project team


Project funding

  • IHBI/HASS Incentive Scheme (2018-2019)

Photo by Darrin Henein on Unsplash