An entertainment-education model for reaching young men with sexual health information through digital media

Project summary

This project will develop an innovative methodology to evaluate the efficacy of using digital comedy to reach young men with information about healthy sexual development. Rates of sexually transmitted infections are rising among young people aged 16-25 in Australia, and research shows that young men are poorly served with information about healthy sexual development. This project takes an entertainment-education approach, evaluating the use of digitally-distributed entertainment videos to reach young men with this information.

Project report available here.


Funding / Grants

  • ARC Linkage Project (2015 - 2017)

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