This research project aims to understand the impact of generative AI on society and how the use of Generative AI on digital platforms reproduces and amplifies structural inequality. The main aim is to develop possible legal duties and social responsibilities to comply with actively by companies to reduce discrimination through rigorous empirical examination. This research will also focus on understanding whether it is possible to translate human rights primarily expressed to bind states into encouraging and binding private companies to address inequality. While doing this, it will address conflict over competing rights and the extent of commercial responsibility for systemic problems. Finally, it will provide legal, ethical, technical, and commercial solutions through policy suggestions or guidelines.
