Assoc Prof Jenny Hou

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Associate Professor in Strategic Communication

Doctor of Philosophy (University of Queensland)

As a Study Area Coordinator for Professional Communication, I was awarded a PhD in Strategic Public Relations by the University of Queensland. My research interests include strategic communication in the digital age, transmedia storytelling in disaster risk communication, social media and community engagement, and the interrelationship between public relations and journalism. My work has appeared in top-tiered journals such as Public Relations ReviewJournalism and Mass Communication QuarterlyPublic Relations InquiryJournal of Business & Technical Communication, Social Semiotics, Communication Research and PracticeAsia Pacific Public Relations Journal, and PRism. I am also the co-editor of the forthcoming Routledge book "The Global Foundations of Public Relations: Humanism, China and the West". Prior to joining QUT, I have taught in universities in New Zealand, Ireland, Hong Kong and China. In 2017, I was awarded Public Relations Educator Fellowship by the prestigious Plank Centre for Leadership in Public Relations. In 2019 and 2021, I was awarded the Arthur W. Page Centre Legacy Scholar Grants. I have also won grants from European Commission, Australia Government CRC Fight Food Waste Program, and NSW Department of Industry.

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