Dr Jarrod Walczer

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Strategic Insights Manager at SuperAwesome, an Epic Games Company

Dr. Jarrod Walczer is a media researcher and strategist focused on children’s and youth media, digital media cultures, global fandoms, and media industries. He holds a Ph.D. from the Queensland University of Technology’s Digital Media Research Centre in Media and Communications. His doctoral research examined toy unboxing creator culture on YouTube in the US. You can download the full document here.  He also holds degrees from The University of Southern California, The London School of Economics & Political Science, and Ithaca College’s Roy H. Park School of Communications, and certifications from The University of Pennsylvania and The University of Amsterdam’s Digital Methods Initiative. He has previously worked for Netflix, The Geena Davis Institute for Gender in Media, and The New York Times and is currently the Strategic Insights Manager and North American Research Lead for SuperAwesome.

SuperAwesome is making the internet safer for kids, tweens, Young Teens, and Young Adults. The company’s platform enables safe, compliant digital engagement with kids and young teens around the world. Top brands like LEGO, Disney, Kraft, General Mills, Walmart, Nike, Amazon, and more use SuperAwesome for GDPR-K/COPPA/CFBAI-compliant marketing solutions across mobile, OTT, gaming, influencers, desktop, and more. The company pioneered the kid-tech sector, a category that emerged from the growing number of digital privacy laws enacted to protect under-16s’ Internet activity. Today SuperAwesome has the largest team in the world dedicated to building these types of solutions. Founded in 2013, the company was acquired by Epic Games (the makers of Fortnite and the Unreal Engine) in 2020.