The DMRC provides research services to a range of commercial, government and non-profit organisations, including. We assist our partners to navigate the challenges of emerging digital media technologies, to seize the opportunities of social media analytics, and to identify the social, cultural and economic challenges and benefits of digital participation. We are also able to develop bespoke training modules for a range of organisations

Here are some examples of our industry partnerships.


Digital Mentoring in Australian Communities 

Australia Post identified a critical gap in valuing and understanding the role digital mentors play in helping learners to develop their digital skills and confidence. At the same time, many of Australia Post’s community partners were also exploring how their digital mentors could better support learners in various environments, including group-based courses, peer-to-peer learning, and one-on-one sessions. Australia Post consequently partnered with the DMRC to investigate digital mentorship, in a variety of formats and community contexts. In particular, we were asked to explore the need for and develop relevant resources to assist digital mentors in the field. This subsequent report explains and justifies how these resources for digital mentors were developed.

QUT Digital ObservatoryThe QUT Digital Observatory is a QUT Institute for Future Environments (IFE) facility created and managed in partnership with researchers from the DMRC, and is used across a range of social media analysis projects. For instance, the Senior Living Innovation project is a partnership between the IFE, Aveo, BallyCara, Bolton Clarke and IRT that aims to reconceptualise the experience of ageing in Australia with a focus on the senior living industry. The Digital Observatory was used to track social media activity to provide rich insights into how the Australian public imagines and talks about senior living environments and retirement, across a range of platforms and demographics.


Social Media in Times of Crisis

The DMRC partnered with the Queensland Fire and Emergency Services in the ARC Linkage project “Social Media in Times of Crisis” to investigate the potential role of social media in crisis communication. The project investigated the ways in which social media such as Twitter and Facebook were used by affected populations during a series of natural disasters in Australia, and examined emergency management organisations’ strategies for incorporating social media into their everyday activities. The project produced a major policy report, outlining key recommendations for the more effective use of social media in emergency management.


      The First 5 Forever Evaluation – SLQ

The State Library of Queensland approached us to use the DMRC’s Libraries as Creative Spaces framework  to conduct an analysis and write an evaluation of the state wide program First 5 Forever. We undertook a comprehensive literature review, a scan of similar national and international programs and collected new data about the project’s impact. Using our framework, we were able to demonstrate the multi-faceted ways in which First 5 Forever contributes to children’s early reading development.



Measuring Queensland’s Digital Divide

We were approached by RMIT University and Telstra to lead the development of a Queensland report for the Australian Digital Inclusion Index. We worked with data analysts to understand Queensland specific DII data and cross-matched this with ABS data to develop a picture of digital inclusion across the state. We then worked with the Telstra team to develop a report for policy makers, the non-profit sector and the general public.


News and Australian Children

We partnered with researchers from Western Sydney University and Crinkling News, to undertake Australia’s first national survey of young Australians’ engagement with news media. With industry funding, we conducted a representative survey of 1000 young Australians, we analysed the data and developed a comprehensive report. The report paints a picture of where and how 8 to 16 year olds access news, how they they respond to news, what they learn about news at school and how they negotiate ‘fake news’.


The Australian Twitter News Index

Gathering data continuously since 2012, the Australian Twitter News Index (ATNIX) is the DMRC’s long-term effort to track the sharing of links on Twitter to Australian news content. ATNIX provides insight into the long-term patterns in Twitter’s attention economy, showing which Australian news providers manage to attract an active audience and which fail to do so; further, it also pinpoints the emergence of viral stories, article by article and second by second. Combined with the background data on the Australian Twittersphere that are available from the QUT Digital Observatory, ATNIX also enables a post-demographic assessment of which interest communities in the overall network the news outlets and their articles have managed to reach. ATNIX has been covered in The Conversation and in Walkley Magazine.


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