Post ICA Conference – The impact of public relations and promotional communication on human rights, inequalities and social justice: Interdisciplinary reflections and future directions

Post ICA Conference

The impact of public relations and promotional communication on human rights, inequalities and social justice: Interdisciplinary reflections and future directions


09:30 – 17:00 Tuesday 25 June 2024


Queensland University of Technology – Location TBC

This 2024 ICA post-conference is affiliated with ICA Public Relations Division and Popular Media and Culture Division. It is co-organised by London School of Economics and Political Science (LSE), The University of Texas at Austin, Queensland University of Technology (QUT), and Monash University. 

In this post-conference, we aim to extend the potential of existing research by fostering productive, interdisciplinary conversations between scholars from across media and communications who have an interest in the influence of public relations and other promotional professions on struggles over rights, inequalities and social justice. 

Suggested Topics:

Submissions may address, but are not limited to, the following questions: 

  1. What role can PR and promotional practice play in making sense of and working to heal the widespread suffering of human and non-human beings? 
  2. What tensions and contradictions characterise the ways in which PR and promotional tools are used to pursue human rights, social justice and equality? 
  3. What methodological challenges might an orientation towards human rights, inequalities and social justice bring for research on PR and promotional communication? 
  4. How can scholars of PR and promotion reconcile the contemporary ‘wicked problems’ that underpin current global crises, with the theoretical tools at their disposal? What new theories and methods are needed to address these crises? 
  5. What can a more robust theoretical and empirical ‘conversation’ between scholars of public relations and promotional communication offer, in the pursuit of more impactful, justice-oriented scholarship? 
  6. In what ways do PR and promotional theories shed light on contemporary crises, and how can the empirical reality of contemporary crises extend our theoretical thinking? 
  7. Within a socio-political landscape characterized by acute polarization that makes dialogic, deliberative communication difficult, what can critical theory offer to scholars of PR and promotional communication? 
  8. How can PR and promotional research and practice address the structural inequalities and systematic issues that prevent the fulfilment of human rights across different contexts (e.g., environmental crisis, health care, disaster management)? 
  9. How can PR and promotional communications leverage/navigate the advantages of digital technology, tools, and platforms to advance rights, equality and social justice, while not losing sight of the entrenched digital divisions across different socio-cultural groups? 
  10. What (new) insights can a critical, human-centred approach to PR and promotional communication theory and practice provide about our collective (in)humanity in the digital age? 

 See the full call-for-papers here. 


Abstracts of 500 words should be submitted to the conference email by February 9, 2024. Submissions should include author names, affiliations, and the contact information for the corresponding author. Any questions about the post-conference or submission may be directed to the conference email, 

Submit your abstract now 

Key dates

Submission deadline: February 9, 2024 

Acceptance notification: February 23, 2024 

Full programme available: April 26, 2024. 

Registration click here.


Lee Edwards, London School of Economics and Political Science,

E. Ciszek, UT Austin,

Jenny Hou, Queensland University of Technology,

Kate Fitch, Monash University,