Book Launch – Social Media Entertainment

Social Media Entertainment – The New Intersection of Hollywood and Silicon Valley

By Stuart Cunningham and David Craig.


Recently, we had the pleasure of launching a new book from DMRC member, Distinguished Professor Stuart Cunningham, and his colleague David Craig, Clinical Associate Professor at USC Annenberg’s School for Communication and Journalism. Jean Burgess spoke about the book’s importance for the field of media and communication studies.

Here’s a little about the book:

In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry.


DMRC Director, Professor Jean Burgess speaking about Social Media Entertainment.

Praise for Social Media Entertainment:

“It’s easy to say ‘everything’s changed.’ But it’s monumental to actually develop a map of the changing economic and cultural dynamics of entertainment production in the age of social media. Cunningham and Craig’s masterful book will be foundational for scholars and students for years to come.”- Tarleton Gillespie, author of Custodians of the Internet.

“Provides a remarkably broad, detailed, and necessary guide to these new organizations, economies, and personalities that rival the mass media. This book will guide the future of Media Studies.”- Nancy Baym, author of Playing to the Crowd.