Prithi Yadav believes in designing for social change. She has over 11 year’s international experience in research, design strategy, urban design and planning of urban spaces. She has a background in Architecture and received her Master’s degree in Urban Design from the Mackintosh School of Architecture, Glasgow, Scotland.
Her work experience includes Design Strategist-Researcher at a non-profit in San Francisco where she researched urban transportation choices to strategize for inclusive transportation through multi-modal options. She also has considerable experience in mixed-use, urban revitalization and place-making projects in Dubai, Glasgow, Libya and India.
Her academic work involved studying the varied mobility patterns and perceptions of tourists and residents in Central Paris. She then applied these qualitative and quantitative findings to create a design solution that focused on the socio-economic integration of the suburbs with the rest of the city. Her creative pursuits include a stint in set design for theatre and using humour and storytelling for comics and graphic narratives.
She loves cities and all their dynamics, in all their glory. It follows, that it is her natural inclination to study the factors that prevent the city from being all that it could be.
Prithi’s research focuses on the creation of a toolkit to address complex urban issues. The toolkit applies:
- quantitative and qualitative data,
- top-down and bottom-up approaches,
- urban science and urban studies.
For this, the intricate and multi-layered issue of spatial inequality is examined. There is a persistent lack in the understanding of who the marginalized statistics represent, leading to the key question – Who are the unequals? The proposed approach, while drawing from statistics, seeks to create process-driven methods that centre on the human behind the statistics, and their problems. If we can’t understand the problem, we can’t define it, and thus, we can’t begin to solve it. The proposed toolkit seeks to address this by streamlining the process of understanding urban issues towards the identification of a contextual problem-definition.