Dr Hilde Heim

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Areas of Interest: Small-scale fashion entrepreneurship, fashion technology, sustainability, blockchain, tracking and tracing technologies, virtual design, circularity, textile recovery, technology transfer, diffusion of innovations, cross disciplinary collaboration.

Doctor of Creative Industries, (Queensland University of Technology)
Master of Creative Industries, (Queensland University of Technology)
Diploma in Teaching, (Charles Sturt University)

Dr Hilde Heim is a lecturer in fashion in the School of Design, Queensland University of Technology. Her research centres on small-scale creative entrepreneurship, fashion technology and environmental and social sustainability. Hilde examined perspectives on the digital resources available to support the viability of independent and sustainable fashion design entrepreneurship in her Doctor of Creative Industries research. As a result of this research Hilde developed the Fashion Business eMentor, a comprehensive and curated online resource, which draws together industry information to assist small fashion business. An award winning designer, Hilde’s career as a fashion designer began in graphic design, marketing and advertising. Creating content and imagery for lifestyle brands including Westfield retailers formed her career in fashion visualisation. Later, pursuing international opportunities, Hilde worked in layout for fashion magazines Vogue, Elle and Madame Figaro in Paris. Following this, she began her own designer label, employing and managing a team of exceptionally skilled fashion professionals, producing high price point garments. On her return to Australia, the business produced and wholesaled high end bespoke collections, followed by the opening of boutiques in Sydney, Melbourne and Brisbane. After several successful years owning her own label, Hilde became increasingly interested in sharing the wealth of knowledge she had accumulated in the creative industries and joined the QUT career Mentor Scheme. Now as a lecturer, Hilde applies her strengths in illustration, design studio work, styling, fashion communication, as well as fashion visualisation through manual and computer aided design. Her current research explores the nexus of small-scale fashion entrepreneurship, fashion technology and sustainability.