Ana Bilandzic

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Ana is a PhD candidate with the Urban Informatics Research Group at the QUT Design Lab. Her research focuses on innovation spaces to identify and investigate the impact of precursors on innovation. Her background is in Business Administration with majors in Market-based Management, and Innovation and Information. She received her Bachelor of Science degree from the University of Passau and her Master of Science degree from the Philipps-University of Marburg. During her master and bachelor studies, she gained from abroad internships and studies in Australia, Croatia, and Sweden.


Research areas

  • Creativity, Idea Generation, Innovation
  • Innovation Spaces: Innovation Hubs, Makerspaces, Hackerspaces, Living Labs, Coworking Spaces
  • Lifestyle: Coworking, Travel, Fun

PhD Research

The New Innovators: A Lifestyle Shaped by Coworking, Travel and Fun – Understanding the Dynamics between Leisure Activities and Idea Generation as a Factor in Innovation

This doctoral study is guided by two observations in the broad domain of innovation. First, there is a trend of bottom-up innovation. Companies no longer rely only on their R&D staff to innovate. They seek for innovation opportunities from their employees from all departments and from suppliers and customers by integrating open innovation approaches. This allows people to be creative and contribute in their own meaningful way to innovation. Second, innovation and coworking spaces are increasing all over the world. Their users are remote workers, freelancers, and small business employees. I call these spaces casual environments, because they support idea generation and development for innovation development in a more chaotic environment. I aim to explore the precursors of innovation in these environments and how they impact innovation, whereas innovation can be economic, social and ecological. Findings will inform managerial recommendations in regard of financial, policy, staff and special decisions.